What is a Warm Lead?
In the context of early-stage SaaS, a warm lead is someone publicly expressing frustration about a problem your product solves.
Cold vs. Warm Leads
A Cold Lead is someone you randomly email because they fit your "Ideal Customer Profile". They haven't asked for your product, and they might not even have the problem yet.
A Warm Lead is someone who just posted on Reddit saying, "I hate my current CRM because it's too slow." When you message this person, you aren't spamming them—you are offering a solution they literally just asked for.
How to generate warm leads before you launch?
Founders traditionally generate warm leads by building a waitlist, launching on Product Hunt, or running paid ads. The alternative is searching communities (Reddit, HackerNews, IndieHackers) to find people discussing the exact problem space you operate in.
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